How the Global Peanut Butter Market Will Grow and Change from 2024 to 2032

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The peanut butter market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.


Peanut butter is a beloved spread made from ground, roasted peanuts, enjoyed for its rich flavor and nutritional benefits. It's a staple in many households around the world, particularly in North America, Europe, and the Asia-Pacific region. The global peanut butter market size has seen steady growth, with a compound annual growth rate (CAGR) of approximately 6.1% from 2018 to 2023, reaching a valuation of US$ 3.8 billion in 2020. This growth is expected to continue, with projections suggesting a CAGR of around 5.8% from 2024 to 2032, potentially reaching US$ 5.6 billion by 2032. This expansion can be attributed to factors such as the rising demand for plant-based proteins, increased health consciousness, product innovation, and the growth of e-commerce.

Market Outlook

The global peanut butter market is poised for continued growth, driven by its popularity as a nutritious and convenient food option. Rich in protein, fiber, healthy fats, antioxidants, and minerals, peanut butter offers various health benefits, including the potential to lower cholesterol, blood pressure, and blood sugar levels. It's also versatile, finding its way into a wide range of recipes from sandwiches to smoothies and baked goods. The market is also seeing a surge in demand for vegan, gluten-free, and organic varieties, catering to diverse consumer preferences and dietary needs. The expansion of online retail platforms is further expected to enhance the accessibility and availability of peanut butter products worldwide.

Regional Insights

The peanut butter market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America holds the largest market share, driven by high per capita consumption and the presence of leading brands. Europe follows, with growth fueled by increased awareness of peanut butter's health benefits and a preference for plant-based proteins. The Asia-Pacific region is the fastest-growing market, with a projected CAGR of 7.5% from 2024 to 2032, attributed to rising disposable incomes, urbanization, and the influence of Western dietary habits. China, India, Japan, and Australia are key markets in this region. Latin America and the Middle East and Africa are also expected to see significant growth, driven by changing dietary habits and improved distribution networks.

Market Segmentation

The global peanut butter market is segmented based on product type, distribution channel, and end-use. By product type, it's divided into smooth, crunchy, and others (such as flavored, low-fat, and fortified varieties). Smooth peanut butter is the most popular for its creamy texture, while crunchy peanut butter offers a nutty flavor and texture. The market is also categorized by distribution channels, including supermarkets/hypermarkets, convenience stores, online stores, and others. Supermarkets and hypermarkets dominate, while online stores are the fastest-growing segment. By end-use, the market is split into household and commercial segments, with household consumption being the primary driver.

Recent Developments

The market is competitive, with key players like

  • Hormel Foods Corporation
  • The J.M. Smucker Co.
  • Post Holdings, Inc.
  • Sonya Foods Pvt. Ltd.
  • H.J. Heinz Company Brands LLC (KRAFT Foods)
  • Others

The Hershey Company, and Ferrero SpA. These companies focus on product innovation, mergers and acquisitions, and expansions to increase market share. For example, The J.M. Smucker Company introduced Jif Squeeze in 2020, a squeezable peanut butter pouch. Hormel Foods Corporation acquired Sadler's Smokehouse in 2019 to expand its product range, while Conagra Brands Inc. acquired Pinnacle Foods Inc. in 2018 to strengthen its portfolio.

Market Trends

Several trends are shaping the peanut butter market, including the increasing demand for natural, organic, flavored, functional, vegan, and gluten-free products. Consumers are seeking healthier options with fewer artificial additives, leading to the popularity of organic and natural peanut butter. There's also a growing interest in flavored and functional varieties, offering additional taste and health benefits. Furthermore, the rise of veganism and gluten-free diets has spurred the development of peanut butter products catering to these dietary preferences.